From Florence to London and Seoul, Gucci redefines hospitality by blending fashion, bespoke experiences, fine dining, and immersive design
The enduring connection between the Gucci maison and the art of travel embodies a sense of welcome and hospitality rooted in rich history.
Before establishing the iconic maison in Florence in 1921, Guccio Gucci, the brand’s Italian founder, travelled to London and worked as a luggage porter at The Savoy Hotel. His experiences there inspired him as he observed the travellers and the accessories they carried. Captivated by this world, he made sure to integrate the narrative of hospitality into his creations, even engraving a porter on the brass tags of his luggage.
Beyond just accessories, the Gucci maison has expanded its interest in the world of luxury hospitality to other areas, including fine dining and the customisation of hospitality spaces, all while maintaining its unmistakable design aesthetic.
Curious about the enchantment Kering-owned Gucci has brought to the world of luxury hospitality? Let’s explore.
The Savoy London and Gucci: A Timeless Bond
The story of Gucci and the hotel that marked its origins is one of enduring fascination. In addition to a dedicated collection of trolleys, travel bags, and other accessories under the Gucci Savoy name, the two legendary brands partnered in 2021 to unveil The Savoy Royal Suite by Gucci.
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This suite offers much more than an ordinary; it provides a complete travel experience. Guests can immerse themselves in a unique design scheme with furnishings and decorative pieces from the exquisite Gucci Décor collection. Additionally, the experience includes a welcome kit featuring exclusive Gucci accessories and access to personalised consultation services at Gucci boutiques in the city. This is luxury travel elevated to a high-fashion journey.
From Interior Design to Fine Dining: Gucci Does It All (and in Style)
If you’re looking to indulge in a luxury dining experience at one of Gucci’s restaurants, you have select options available worldwide. Since the launch of Gucci Osteria in Florence in 2018 under the guidance of Michelin-starred Italian chef Massimo Bottura, the brand has expanded its culinary ventures internationally.
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From high fashion to haute cuisine, you can enjoy Gucci’s signature dishes in Los Angeles (specifically in Beverly Hills), Tokyo, and Seoul. Renowned chefs reinterpret traditional Italian flavours with innovative and creative use of ingredients.
Tip: Book your table now to enjoy these trendy culinary creations!
Beyond Restaurants: A Café and Cocktail Bar for an Immersive Experience
Did you know Gucci has also opened a café and cocktail bar in its hometown of Florence? Giardino 25, located in Piazza della Signoria, operates throughout the day, offering five-star service to its customers. The floral theme of the café pays homage to the boutique that previously occupied the same location.
@petracupcake Don’t miss the pistachio cookies at this stunning Gucci café! 😋 #gucci #guccigarden #giardino25 #guccicafe #florence #firenze #italy #belgischetiktokkers #tiktokrestaurants #citytrip #foodguide #hotspots #Foodie #vlaamsetiktok #belgiangirl #tiktokfood #florenceitaly #firenzeitaly🇮🇹 #guccibag #gucciflorence ♬ La dolce vita (In via Veneto) - Remastered 2017 - Carlo Savina
There’s a seamless connection between Gucci’s fashion creations and this venue. The concept and design, including the interiors, are products of the boundless imagination of former creative director Alessandro Michele. It’s a testament to how thinking big can sometimes yield the perfect result.
Luxury in a Glass: The Signature Cocktail “Elisir d’Elicriso”
In the world of food & beverage, fashion powerhouses must bring their A-game to compete. Gucci has done just that by collaborating with renowned Italian mixologist Giorgio Bargiani to craft a unique luxury cocktail called “Elisir d’Elicriso.” This one-of-a-kind drink is infused with Mediterranean herbs, vetiver, and essential oils and blended with gin, white vinegar, and red wine. You can enjoy this exclusive creation at Giardino 25.
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While several fashion companies have ventured into the luxury hospitality space, Gucci stands out by offering its customers a highly personalised experience of both travel and taste—all while staying true to its heritage.
And who knows? Perhaps current Creative Director Sabato De Sarno will soon add his own stylish touch to this evolving narrative.
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Silvia Tarini
Editor, Milan