Soaked in partywear, the brand invites Gen Z to mix feathers and sequins with Nike. Its first daily bag, La Passeggiata, is already everywhere
Can a young brand designed for It-girls outshine those with centuries of history and legendary couturiers? Absolutely! The Attico proves it. Their collections make us wonder: Do you ever feel like you could fall asleep in a party dress as if sequins were a part of you—like the night lasted too long to take it off— and then imagine wrapping yourself in a furry coat, throwing on a Nike top, and hopping on a tram as if it were your private jet? Of course, we do.
That’s why we’re all under the spell of The Attico’s co-founders, Gilda Ambrosio and Giorgia Tordini. Their hypnotic siren song inspires us to refresh our party attitude and scatter it like confetti throughout our lives—anywhere, anytime. Is it an intellectual manifesto? Not quite. But TikTok and Gen Z are obsessed, fast fashion is replicating their designs, and their first-ever daily bag, La Passeggiata, has just become a social media sensation.
Not (Yet) a Legacy Brand: How Gilda Ambrosio and Giorgia Tordini Stay Relevant with The Attico, Outdoing Established Names
Founded in 2016, The Attico has quickly established itself as a luxury fashion brand known for its effortless cool that blends sensuality with a sporty edge. The brand’s founders, Giorgia Tordini and Istituto Marangoni alumna Gilda Ambrosio, are more than just designers; they are also tastemakers, influencers, and entrepreneurs. Above all, they embody the ethos of their brand. By leading by example and embracing a learn-as-you-go approach, they have mastered the delicate balance of style and authenticity.
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In other words, Giorgia Tordini and Gilda Ambrosio have an instinctive understanding of today’s fashion consumers because they are those consumers themselves. It’s no wonder that their style deeply resonates with women and celebrities who are not just seeking beautiful outfits but act as tastemakers themselves. Tordini and Ambrosio, close friends with top model Vittoria Ceretti —who frequently champions their designs —have created a brand identity that is adored by everyone from Dua Lipa to Cher.
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Known for their signature feather-trimmed and sequinned pieces, as well as after-party dresses that radiate effortless confidence, The Attico remains true to its DNA: self-assured femininity with a powerful edge.
Will The Attico become a legacy brand? That remains to be seen. What is certain is that it captures the spirit of the moment with a light-hearted touch, one that has not only resonated on social media but also garnered the full attention of the fashion industry.
Initially debuting in Milanese flats, the duo later paid homage to Italy’s fashion capital with an “open-air living room” runway show in the Arco della Pace neighbourhood for their Spring/Summer 2024 collection, marking their first official catwalk presentation.
Giorgia Tordini and Gilda Ambrosio frequently express their love for Milan, even enlisting local sciure (elegant, middle-aged Milanese women) to launch their ‘The Attico x Sant Ambroeus’ collection, inspired by the city’s historic cafés and bars.
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The Attico Attitude: Never-Too-Dressed-up Clubwear and an IYKYK Approach to Self-Expression
The Attico’s rapid rise in popularity is driven by a celebration of life’s party spirit, and a strong digital presence certainly helps. The brand’s “Instagram-ready, may-regret-and-delete-later” appeal makes its designs irresistible.
The brand’s fashion campaigns reflect the lifestyle embodied by its collections, always infused with an IYKYK undertone. For example, bikini floating in a pool, with a blurred female figure swimming in the background, serves as a subtle reminder that we all need to let loose from time to time before diving back into our 9-to-5 routine. We crave these moment, yet we forget—until The Attico brings them back to our attention.
In line with this ethos, the brand’s bags are named with an Italian statement, reminding us that we deserve “La Passeggiata” (a leisurely stroll) during our lunch break. Despite our constant efforts to be our most authentic selves, we still need a “Friday” night out that stretches well past midnight. Even the collections themselves carry empowering names, such as “Kick Your Game” and “The Morning After.”
From Beyoncé to Kate Moss: The Attico’s Star-Studded Following
The brand’s iconic designs have been spotted on countless A-listers, whether on the red carpet or in off-duty street-style moments.
From The Attico’s feather-filled dinner in New York in 2019, which was unsurprisingly packed with celebrities, to its latest fashion week moments, the brand continues to shine. Notable moments include Rihanna stepping out in The Attico’s trousers and Robin boots, as well as Dua Lipa and Kate Moss choosing the same fur coat from The Morning After Spring/Summer 2024 collection for a night out.
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The Attico has also become a go-to choice for fashion stylists, often gracing magazine covers and dressing stars on stage. For example, Beyoncé donned the Venus Chrome slingbacks during her Renaissance world tour, and when Bianca Balti wore The Attico’s chandelier dress for her birthday party in Milan, it made many of us wish for one too.
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The Attico celebrates femininity while steering clear of clichés. Its philosophy is straightforward: fashion should be fun, liberating, and an extension of our best selves. “The Attico Is Every Cool Girl’s Dream Designer Brand,” declared Forbes, and we couldn’t agree more. We definitely need more of it!
Gaia Giordani
Editor, Generative AI Explorer and New Media Communication Expert