“Sir, I’m going out of my mind. Balenciaga’s Rodeo Bag is completely sold out everywhere! I’m absolutely desperate to get my hands on it!” said one of my students as our lesson began.
In Balenciaga's Closet Campaign, brand ambassador Kim Kardashian showcases a Rodeo Bag. Courtesy of Balenciaga
The Balenciaga fever continues to escalate, particularly following the unveiling of the new seasonal “it” bag, adored by Kim Kardashian, the ambassador of the Kering-owned fashion house.
Fashion insiders have no doubts: its design draws inspiration from Hermès’ Kelly and Fendi’s Peekaboo styles, infused with a hefty dose of dystopian coolness and a distressed effect that characterises Demna’s new era of Balenciaga since taking over as artistic director in October 2015. It’s a collector’s item.
The Balenciaga Rodeo Bag as seen in the It's Different Campaign by the Kering-owned fashion house. Courtesy of Balenciaga
Launching in February 2024 in stores worldwide and on balenciaga.com, the Balenciaga Rodeo Bag takes its name from the renowned Beverly Hills shopping district, Rodeo Drive, epitomising luxury and fashion.
The Rodeo Bag’s unique design offers versatile wear. Its tilted shape makes carrying effortless, with an intentionally open front compartment evoking a laid-back aesthetic, while reinforced side snaps on accordion folds provide a slimmer yet expandable option.
The Balenciaga Rodeo Bag as featured in the Summer 2024 show. Courtesy of Balenciaga
The Rodeo is meticulously crafted from exquisite calfskin, requiring exceptional expertise in tanning, finishing, and cutting. Its smooth, transparent finish allows the natural flawlessness of the leather to shine through, developing a soft patina over time. The bag features two spacious compartments lined with glove-grade lambskin, while two conjoined flat pockets adorn its back. Pre-worn pleats, softened piping, and raw edges on the upper portion evoke the feel of a beloved item worn daily, with subtle markings hinting at the passage of time.
Collector versions come with an assortment of charms, including a heart-shaped leather-framed mirror, a set of heart-shaped carabiners, a chain of lockets and keys, souvenir-style pendants, and a Balenciaga retail tag in leather. The price ranges from 2,600 euros to over 9,500 euros, with additional key rings and pendants available for separate purchase, priced from 395 to 700 euros.
Angelo Ruggeri
Journalist, Master’s Programme Tutor & Fashion Styling Course Leader, Milan