Brat green? Electric, acid—whatever you name it. One thing’s for sure: Brat isn’t just this summer’s trend; it’s a full-on mindset
You’ve likely caught wind of the buzz around Brat Green, the season’s hottest hue—but what does it actually stand for? If you’re scratching your head, don’t fret. We’re here to unravel the mystery behind Brat and help you embrace this audacious trend, showing off your most Brat-tastic looks this August and well beyond!
So, why is everyone chattering about Brat Summer these days? It’s more than just a passing craze; it’s a full-blown cultural movement, brimming with a bit of devil-may-care, rebellious attitude. Fuelled by pop sensation Charli XCX, celebrated for her avant-garde music and daring style, Brat isn’t merely about fashion—it’s a celebration of playful defiance and youthful energy, marking a shift towards individuality and bold self-expression.
@cnn Charli XCX's album "Brat" has been making headlines — along with the record's "off-putting" green color. But how was the shade chosen? CNN Style's Leah Dolan explains. #brat #green #charlixcx ♬ original sound - CNN
The Brat aesthetic is a cocktail of cheeky fashion, irreverent attitude, and a knack for shaking up the status quo. Think eclectic colours and outfits and a fierce commitment to staying authentic. This style is both nostalgic and fresh, reflecting a youthful, rebellious spirit while also addressing today’s complexities.
Acid Green, Neon Green, or Electric Green: Which Shade Screams Brat?
Brat Green, the defining color of Brat Summer 2024, is a bold declaration that perfectly captures the essence of the season. It’s a punchy mix of neon and nature that exudes the energy and excitement of summer, evoking a sense of renewal and adventure. It’s a shade that embodies carefree attitudes, daring fashion choices, and a revival of that glorious teenage rebellion.
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Brat Green is more than just a colour; it’s a mindset, a rallying cry to embrace the bold, the new, and the unexpected. As we navigate through Brat Summer 2024, let this hue be your guide to living vibrantly and breaking free from the mundane.
The Origins of the Brat Movement: Charli XCX’s Masterstroke
In the throes of Summer 2024, Charli XCX dropped her sixth studio album, “Brat,” under Atlantic Records on the 7th of June, sparking the wildfire we now call the Brat Movement.
The term Brat, of course, had been lurking in the shadows long before Charli XCX’s sonic bombshell. As Vogue notes, Brat has always carried a chameleon-like range of meanings. In Stockholm, it evokes the image of wealthy kids who’ve perfected “the art of hair gel application and are no strangers to nightclub bottle service.” In shonen anime, it’s the badge of “confident young whippersnappers.”
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But when Charli XCX and her graphic designer got their hands on it, Brat morphed into something entirely new. The album’s cover, splashed with neon green and emblasoned with a blurred lower-case “brat,” perfectly encapsulates Brat Summer: a wild burst of colour, a bit chaotic but irresistibly fun.
This fresh, zesty vibe has taken TikTok by storm, with Charli XCX herself leading the charge with enthusiasm. Suddenly, Brat isn’t just a word—it’s a Gen Z badge of honour. It’s the cheeky, rebellious answer to last summer’s polished, girly Barbiecore. Forget hot pink; this season, it’s all about Brat green.
Living the Brat Summer Dream Through Music
Charli XCX doesn’t just preach Brat Summer—she lives and breathes it through her music and persona. Her tracks, celebrating independence and self-expression, are the very essence of the Brat mindset. Bangers like “Vroom Vroom” and “Boys” ooze her carefree attitude and embrace of quirks and imperfections.
Her collaborations with like-minded designers cement her status as a cultural icon. Whether on stage or on social media, Charli XCX consistently embodies the Brat attitude, challenging norms and inspiring her fans to do the same.
Impact on Fashion and Culture
Brat Summer is a cultural earthquake, shaking up the fashion scene with a focus on individuality and a rejection of old-school norms. This trend has sparked a resurgence of playful, eclectic styles that put personal expression front and centre. Fashion designers are increasingly creating daring, eccentric pieces that cater to a growing appetite for uniqueness.
@luxegen Brat Girl Summer is officially underway. So, we had to share our ‘brat’ essentials… #brat #bratgirl #bratsummer #bratgirlsummer ♬ original sound - luxegen
The Brat aesthetic also taps into a generational urge to reclaim and redefine what it means to be young. It’s a balancing act between playfulness and seriousness, rebellion and responsibility—a mix that resonates deeply with today’s Gen Zers. This movement ditches the cookie-cutter, polished media images in favour of celebrating diversity and authenticity, building a community among voices often left on the sidelines.
As Brat Summer continues to evolve, its ripple effects on fashion, music, and cultural attitudes will only grow. The movement’s embrace of individuality and defiance of norms is perfectly in step with a generation eager to carve out their own identities. The Brat aesthetic is set to inspire future trends, encouraging people to flaunt their uniqueness and challenge conventions.
Arianna Savore
Social Media & Events, Milano