Sara joined Condè Nast in 1995, achieving experience in many Vogue departments and focusing on scouting and promoting the development of next-gen talent.
Launched in 2009, Vogue Talents is an editorial and online project, a worldwide network that scouts and supports emerging creatives. For more than a decade, Vogue Talents has supported the growth of opportunities and new collaborations between the industry and young designers around the globe.  

Sara Maino has overseen the ‘Who is on Next?’ contest dedicated to Made in Italy since 2005. The 'WION' has spotlighted designers such as MSGM, Marco de Vincenzo, Paula Cademartori, Paula Andrew and many more.

She was a regular attendee as a judge and advisor in several fashion competitions, including the LVMH prize, Fashion Trust Arabia, WoolmarkPrize, Yu Prize, The International Talent Support (ITS), and more. 

Since September 2018, she has been the International Brand Ambassador for Camera Nazionale della Moda Italiana. 

Since 2019 she has been Goodwill Ambassador for Fashion 4 Development.

In February 2020, she launched the VogueYooxChallenge – The future of responsible fashion in collaboration with Yoox to support the new generation of young designers investing in a better future.

In April 2020, with the Covid19 emergency, she launched a fundraising campaign called Together For Tomorrow with Camera Moda Fashion Trust and Camera Nazionale della Moda Italiana to support the new generation of Italian designers.

In May 2021, she was awarded The Positive Change Award at Montecarlo Fashion Week.

Since October 2021, she has been Head of Special Projects at Vogue Italia.