I'M CONSCIOUS
The Project in partnership with Sara Maino and Fondazione Sozzani
Ecological, cultural, and social responsibility in Fashion. Istituto Marangoni Milano partners with Sara Sozzani Maino for an innovative Project with Second-Year Fashion Design, Fashion Styling, and Fashion Business students.
In the dynamic fashion landscape, the industry finds itself at a pivotal moment, where the call for sustainability converges with boundless creative expression. Recognizing the urgent need to address comprehensive responsibilities, the School of Fashion embarks on a transformative journey.
This extensive project acts as a guiding force for second-year students, inviting them to delve into and embrace the principles of responsible fashion. With a holistic approach to education, I'M CONSCIOUS transcends theoretical lessons, engaging participants in practical experiences that foster a deep understanding of sustainability.
I'M CONSCIOUS Project Presentation
Through workshops, personalized liaisons, and engaging content elaborations curated by industry experts, students are empowered to integrate ecological considerations into their design processes, infusing their creations with purpose and relevance.
Collaboration is the key. Since the inception of this initiative, students from different study areas joining forces to envision and implement transformative solutions.
Students embark on a journey of reinvention, crafting upcycled capsule collections that redefine notions of luxury and aesthetics.
Students will produce visually impactful photo shoots or short films exploring social responsibility within the fashion industry.
Students pioneer circular business models, navigating the intersection of market and sustainability with technologies and AI tools.
I'M CONSCIOUS Project Launch
From the genesis of this project, the School demonstrates its commitment to cultivating creativity and promoting awareness among students. With an unwavering dedication to this goal, the project includes a comprehensive series of talks and workshops led by industry leaders. These talks are designed not only to enrich students' understanding of sustainability in fashion, but also to ignite a meaningful dialogue on this critical topic, ensuring a holistic and impactful learning experience.
This exhibition features the remarkable projects of the finalists of the I’M Conscious Contest that highlights the intersection of fashion with global issues: sustainability, social and cultural responsibility and inclusivity. Nine talented Istituto Marangoni second year students are redefining the industry's narrative through research innovation and dedication. A diverse array of projects, as diverse as the fields of study: design, styling and business are developed in order to remind us that fashion can be a powerful motor for positive change.
Fashion Design students have analysed fashion with an eco-conscious lens: from upcycling to the use of innovative techniques, their designs push the boundaries of style while respecting the planet’s resources.
Future Fashion Stylists are using fashion as a catalyst for social change. Their powerful narratives challenge stereotypes and celebrate diversity.
Fashion Business students have envisioned a more ethical and equitable fashion industry, their innovative business plans prioritise people and planet alongside profit.
Together, these projects represent a collective commitment to shaping a fashion industry that is not only stylish but also sustainable, socially responsible, and inclusive.
Through a series of meticulously crafted engaging interactions with esteemed industry pioneers, Istituto Marangoni Milano endeavors to empower students with the knowledge and inspiration required to instigate profound change in the fashion landscape.
Comprising three distinct sessions with prominent professionals from the field, these talks will serve as pivotal platforms for students to gain invaluable insights, cultivate innovative perspectives, and begin the journey towards impactful transformation within the industry.
FILIPPO LEONE MARIA BIRAGHI & SIMONE BOTTE · CO-FOUNDERS @SIMON CRACKER
READ MORE ON MAZE35 MAGAZINE
The first workshop, scheduled for January 25th, 2024, featured Filippo Leone Maria Biraghi and Simone Botte from Simon Cracker, moderated by Carlotta Sadino.
Simon Cracker, a brand renowned for its practice of upcycling, emphasized the transformative power of storytelling through sustainable fashion. Biraghi and Botte, co-founders of Simon Cracker, shared insights into their journey and philosophy, highlighting how upcycling serves as a medium to convey compelling narratives and challenge traditional fashion paradigms.
ANTONELLA CENTRA · GENERAL COUNSEL, GLOBAL SUSTAINABILITY AND CORPORATE AFFAIRS @GUCCI
On March 11th, 2024, Matteo Ward from Fashion Revolution and WRÅD joined the discussion, moderated by Sara Sozzani Maino. Ward's expertise in sustainable fashion activism and innovation provided students with an inspiring glimpse into the possibilities of driving positive change within the industry. His insights into circular fashion and the role of technology in advancing sustainability initiatives undoubtedly sparked thought-provoking discussions and inspired new avenues for exploration.
SILVIA STELLA OSELLA · CREATIVE CONSULTANT
Students had the opportunity to meet Silvia Stella Osella, a Creative Consultant specializing in sustainability. Silvia works with companies of all sizes, from large corporations transitioning towards more responsible products to startups and small brands with sustainability at their core. She began focusing on these topics in 2008, well before sustainability became a prevalent issue in the fashion industry. Among her many initiatives, she uses social media to gauge public perception and awareness of sustainability.
Silvia emphasizes the importance of striving for progress rather than perfection. She encourages everyone to question the status quo, increase their awareness, and explore how they can make a difference based on their skills and abilities. She believes there is significant potential for change within the fashion system, urging the industry to take these issues seriously. From education to legislation, she advocates for a comprehensive approach to empower students, future designers, and all stakeholders to understand their roles in fostering sustainability.
MATTEO WARD FROM FASHION REVOLUTION & WRÅD
On March 11th, 2024 Matteo Ward from Fashion Revolution and WRÅD will join the discussion, moderated by Sara Sozzani Maino. Ward's expertise in sustainable fashion activism and innovation will provide students with an inspiring glimpse into the possibilities of driving positive change within the industry. His insights into circular fashion and the role of technology in advancing sustainability initiatives will undoubtedly spark thought-provoking discussions and inspire new avenues for exploration.
Additionally, students will have the opportunity to gain hands-on experience through various workshops, providing them with practical skills in the realms of innovation and sustainability.
WORKSHOP WITH RICCARDO SCABURRI · CREATIVE DIRECTOR @LESSICO FAMILIARE
On March 9th, 2024, students immersed themselves in an exclusive workshop led by tutor Riccardo Scaburri. The focus was on the innovative art of upcycling old garments or materials into stylish, eco-conscious creations: a dynamic session promoting creativity and waste reduction in fashion.
WORKSHOP WITH PAOLA BARRON FROM READYMADE TEXTILES AND FLORA RABITTI FROM FLORANIA
WORKSHOP WITH GIULIA SELVA FROM GIUGLIA
On March 23rd, 2024, participants delved into the world of zero waste fashion with Giulia Selva of Giuglia. The workshop centered on crafting garments that minimize fabric waste through moulage and experimenting with efficient cutting techniques. It was an immersive session fostering innovation and sustainability in fashion.
GET IN TOUCH VIA WHATSAPP