Growth of House of Anita Dongre

Guests: Anita Dongre • Founder and Creative Chief Officer of House of Anita Dongre and Yash Dongre • President – Business Operations

Moderated by Sujata Assomul • Fashion Journalist and Author

One of India’s most prolific designers, Anita Dongre has been at the forefront of fashion for almost 30 years. As the founder of House of Anita Dongre, she is credited with not only reinventing fashion for the modern woman, but bringing a culture of mindful fashion to two generations of women. The eponymous label is synonymous with conscious luxury from red carpet events in New York to palace weddings in India. As Chief Creative Officer of House of Anita Dongre, she oversees Anita Dongre Couture, Grassroot by Anita Dongre, AND and Global Desi across 1000+ stores across 114 cities in 4 countries and an online business that fulfills requests from 250 countries. 

Yash Dongre is the Head of International Operations & E-Commerce at House of Anita Dongre, India’s largest designer-led fashion house. He has spearheaded Anita Dongre’s international growth by successfully establishing the brands in the USA and UAE. His vision is to make Anita Dongre into a truly global brand that extends from global fashion cities like New York to India’s tier 2 cities including Chandigarh where he has grown brand presence through flagship Anita Dongre stores.