The programme targets professionals with a previously gained work backgroud (or degree) in marketing, communication, PR, ADV, fashion design, product design, visual arts. Upon successful completion of the professional course, participants will upskill their tool box of skills by gaining an overview of the marketing and communication opportunities stemming from the emerging meta-economy.
The metaverse, a new frontier of both creative experimentation and business and promotional opportunities enabled by AR, VR, NFTs, virtual prototyping and 3D avatars, is poised to usher in some major changes, whereas companies are stuggling to seek for professional figures with a meta-oriented mindset able to take a strategic advantage from this emerging scenario and inform consistently marketing, communication and promotional strategies.
This is a forward-thinking course curated for professionals to navigate the evolving digital landscape to dive into the revolutionary realms of the metaverse, blockchain, immersive experiences and artificial intelligence and discover their profound impact on the fashion industry.
The program looks into the strategic application of emerging technologies, providing participants with the knowledge and skills necessary to fully realize their revolutionary potential. Participants will learn how to lead in the digital age through a blend of theoretical insights, hands-on projects, and real-world case studies. Embrace cutting-edge technologies and cutting-edge methods to hone your capacity to drive digital transformation, enrich brand experiences, and create the future of fashion business. Discover the study units:
This course provides an introduction to the concepts, technologies, and applications of Web3. You will explore decentralized systems, blockchain technology, metaverse, virtual worlds and the various components that make up the Web3 ecosystem together with an introduction to the possibilities with AI. The course aims to equip you with a foundational understanding of Web3 and its potential implications for fashion and luxury brands: