Fashion Buying & Merchandising

Upon completing the Buying and Merchandising course, participants will learn to:

• Understand Market trends: analyze and forecast fashion trends to make informed buying decisions that align with consumer preferences
• Develop Buying strategies: create effective buying plans that balance creativity, consumer demand, and financial considerations
• Manage inventory: implement efficient inventory management techniques to optimize stock levels and minimize costs
• Enhance Merchandising skills: design and execute compelling merchandising strategies that enhance product visibility and drive sales
• Implement Visual Merchandising: create impactful visual merchandising and virtual displays that attract and engage customers, enhancing their shopping experience

• Fashion Buyer: buyers are responsible for selecting and purchasing merchandise from suppliers or manufacturers. They analyze market trends, consumer behavior, and sales data to make informed decisions about which products to buy and in what quantities.
• Fashion Merchandiser: merchandisers work closely with buyers and are responsible for planning and managing the product assortment for retail stores or online platforms. They analyze sales data and market trends to determine which products to display and promote. They also oversee inventory levels, pricing strategies, and promotional activities to drive profitability.
• Retail Merchandise Planner: focus on optimizing inventory levels and allocation to maximize sales and minimize stock-outs. They analyze sales forecasts, historical data, and market trends to create merchandise plans that balance demand with inventory levels across different stores or regions.
• Visual Merchandiser: create visually appealing displays and layouts to showcase merchandise in retail stores and showrooms. They use their creativity and knowledge of consumer behavior to design displays that attract customers, highlight product features, and enhance the overall shopping experience.