Fashion Business & Marketing

Upon completing the Fashion Business and Marketing course, students will learn to:

• Develop Marketing Strategies: create and implement effective marketing campaigns tailored to the fashion industry
• Enhance Communication Skills: utilize phygital communication channels to promote fashion brands and engage with target audience
• Understand Fashion Business dynamics: analyze and interpret the global fashion market to make informed business decisions
• Lead and Manage Teams: apply management principles to lead teams and projects successfully within the current fashion industry
• Craft compelling Brand Narratives: develop and communicate powerful brand stories that captivate and inspire

• Fashion Marketing Manager: Oversees marketing strategies and campaigns to promote fashion brands and products
• Brand Manager: Develops and implements brand communication strategies to build and maintain a strong brand identity
• Fashion Business Consultant: Provides expert advice on business strategies, market trends, and operational improvements
• Fashion Entrepreneur: Starts and manages a fashion business, utilizing the knowledge and skills gained from the course