Living Analogs
The exhibition with Baleri Italia during the Milan Design Week 2025
The students of the Master in Product & Furniture Design at Istituto Marangoni Milano Design, in collaboration with Baleri Italia.
Inspired by technological animism, Living Analogs is based on a revolutionary idea: objects are no longer mere tools, but entities with which to interact. Through the dialogue between materials, forms and technologies, objects become living entities, capable of responding to the user's needs and emotions.
The project moves along a fine line between physical and digital, rationality and poetry, function and emotion, and the students explore how artificial intelligence is revolutionising our relationship with objects, redefining design as an increasingly emotional and interactive experience.
The result is a collection that combines innovation and sensitivity, fusing aesthetics and artificial intelligence in perfect balance.
Objects perceive the environment and respond to external stimuli
Technology blends with noble materials and traditional workmanship
Essential shapes, tactile materials and timeless aesthetics
During Milan Design Week 2025, the project will come to life in an immersive exhibition inside the School. Here, visitors will be able to interact with the objects, experiencing how technology can enhance the sensorial and narrative dimension of design.
When: 3-17 April 2025
Where: @IM Milan, via Cerva 24 | Design ROOM 001
Exhibition project: Gustavo Martini (IM Alumni Prisma Project)
Video Director: Francesco Briganti
Want to learn more about the project? Follow us on our official channels to discover the making of, interviews and exclusive images of Living Analogs.
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