Creative Digital Media

The Master Course in Creative Digital Media covers a range of essential topics aimed at equipping students with the skills needed to navigate the intersection of creativity and technology.
One notable course, Design for Communication, emphasises personal brand development and effective idea presentation. Collaborative projects like Cuba Lab bring creativity and innovation together to shape fashion campaigns.

Students are trained to work as multimedia artists, creating independent works while also collaborating with brands in areas such as advertising, film, art, and fashion. The program explores various roles, including video editor, sound designer, 3D artist, and art director, providing hands-on experience in managing concepts and moods for projects like fashion shows.

The program also provides specialised courses in 3D Design, Animation, and Printing, enabling students to master advanced design techniques and modern printing methods to bring their ideas to life. Additionally, students will explore VR, AR, and AI technologies, diving into the latest innovations in art and design.
They will use Virtual, Augmented Reality and Artificial Intelligence to create immersive, forward-thinking experiences.

The course ensures the development of specialised skills in art and fashion, preparing students to take on diverse roles such as Multimedia artists and 3D creators, Video editors, sound designers, Art directors for fashion and cultural projects, Digital Artist, VR Designer / 2D/3D Animator, New Media Content Designer, Digital Media Enterpreneur, Concept and Production Artist, Interactive Advertising Designer and Multimedia Producer.

Florence stands out for its captivating blend of tradition and innovation, making it an ideal hub for meaningful interactions between fashion and art. Its rich heritage, paired with a dynamic industry network, creates a thriving environment for creativity.

The city’s compact size encourages close collaboration between industry and academia, opening up unique opportunities to engage with prestigious brands and cultural institutions, such as Palazzo Strozzi, Museo Ferragamo, and the renowned fashion event Pitti Immagine.

This dynamic environment empowers students to develop essential skills needed for success in the art and fashion sectors, allowing them to adapt effortlessly to a fast-changing market.

Istituto Marangoni’s strong connections with leading companies in the fashion, art and luxury sectors provide students in Florence with a unique learning methodology. This approach enables them to work on projects under the guidance of prestigious cultural and fashion institutions, including:

Palazzo Strozzi

Museo Ferragamo

Pitti Immagine

Versace and Fondazione Prada collaborations

Maramotti Collection (Max Mara)

Projects include exhibition curation, large-scale event management, and multimedia campaigns for brands, providing students with the opportunity to gain invaluable experience by applying their theoretical knowledge to real-world challenges in Art and Fashion.