GET A SCHOLARSHIP FOR THE MASTER COURSE IN MARKETING AND COMMUNICATION MANAGEMENT FOR FRAGRANCES & COSMETICS STARTING IN SEPTEMBER 2024.

INDUSTRY PARTNER

Since the release of its first fragrance in 1992, the international fashion and luxury Group Dolce&Gabbana has created about a hundred fragrances and developed make-up product collectionsover the years.

After 30 years of experience in the industry, the fashion house decided to create a unit dedicated to the Beauty world, aiming to take direct control of the production, distribution and sale of its fragrance and make-up lines: Dolce&Gabbana Beauty.

CONTEST

Participants are asked to:

1. make an analysis of the brand within the beauty market, focusing on the common factors connecting the D&G beauty products with those in fashion;
2. develop a content strategy on social media and other digital platforms (main goals: increase of Dolce&Gabbana Beauty consumer engagement and activation) based on their previous research;
3. Creation of a visual report with the final output. The document should include: a rich visual research with a 800-words explanatory texts, visual and bibliographic references.

SCHOLARSHIP

The winner will be awarded a scholarship of 50% deduction on the tuition fee (enrollment fee is always due) for the Master in Marketing and Communication Management for Fragrances & Cosmetics starting in September 2024 at the Milano Fashion school.

COURSE: MARKETING AND COMMUNICATION MANAGEMENT FOR FRAGRANCES & COSMETICS

This Master course (validated by MUR) will give students the opportunity to acquire extensive knowledge and skills in communication, styling techniques & communication through packaging for fragrances and beauty products while also experiencing the strategic value of the metaverse environment & digital experiences adapted to ATL and BTL marketing.

They will delve into trend analysis and storytelling, visual communication, Fragrances’ creation  techniques, as well as sociology, cultural and context studies. 

IMMERSE YOURSELF IN THE WORLD OF FRAGRANCES & COSMETICS WITH DOLCE&GABBANA BEAUTY. APPLY NOW!