
Video storytelling for Gen Z: the contest for the Master in Digital Art Direction
Video storytelling for Gen Z: the contest for the Master in Digital Art Direction
APPLY FOR THE SCHOLARSHIP FOR THE MASTER COURSE IN DIGITAL ART DIRECTION STARTING IN SEPTEMBER 2024.
INDUSTRY PARTNER
M&C Saatchi, one of the most important creative solutions companies in the world, provides clients with several marking services and strategy consulting across a wide variety of industry sectors, giving priority to creativity and cultural exchange to bring great ideas to life.
CONTEST
The main objective of the project is the videostorytelling, which has developed over the years to adapt to the requirements of the Gen-Z, in search of shorter but original and interactive content, also thanks to the development of AI.
The main goal of this contest is to stimulate creativity in the field of digital video by reinventing a traditional output (i.e., a short film) from an innovative perspective, highlighting the changes of the younger digitally native audience.
SCHOLARSHIP
The winner will be awarded a scholarship of 50% deduction on the tuition fee (enrollment fee is always due) for the Master in Digital Art Direction starting in September 2024 in Milano Design school.
COURSE: DIGITAL ART DIRECTION
The students enrolled in this Master will learn how to manage integrated communication strategies for renowned top brands from the fashion and design industries, maintaining underlying consistency across a multiplicity of different touch-points. Expression of individual creativity and design thinking, multidisciplinary experimentation and a “hands on” approach supported by the best professionals in the sector will be encouraged.
Don' t miss the chance! APPLY NOW for the scholarship in partnership with M&C SAATCHI.