DISCOVER THE SCHOLARSHIP FOR THE MASTER IN FRAGRANCES & COSMETICS BRAND MANAGEMENT AND LICENSING, STARTING IN SEPTEMBER 2024.

INDUSTRY PARTNER 

With its portfolio of 24 iconic and complementary brands each cultivating their difference, the L’Oréal Luxe division offers the very best of luxury beauty through star products, strong long-lasting pillars, augmented services and exceptional experiences. 

The mission of L’Oréal Luxe is to create the very best of luxury beauty through disruptive & high-quality innovations, mindful and impactful commitments, and memorable experiences.

CONTEST

Participants are asked to analyze Prada Beauty’s positioning in the fragrance market with a particular focus on refillability, identifying the key success factors in this segment and use the results to suggest a 360 touchpoints consumer experience activation plan.

Participants should illustrate their research and proposal for the Brand in a visual report.
The document should include visual research, renders and a detailed consumer journey necessary to explain the project in a maximum of 750 words explanatory text. 

SCHOLARSHIP

The winner will be awarded a scholarship of up to 50% deduction on the tuition fee (enrollment fee is always due) for the Master in Fragrances & Cosmetics Brand Management and Licensing starting in September 2024 at the Milano Fashion school.

COURSE: MASTER IN FRAGRANCES & COSMETICS BRAND MANAGEMENT AND LICENSING

This Master course (validated by MUR) will focus in particular on the financial and economic aspects of the licensing process and how licensing can vary in different markets.

The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.

Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.

APPLY NOW for the exclusive scholarship in collaboration with L’Oréal Luxe.

BEAUTIFY YOUR FUTURE!

Deadline: June 27th, 2024