Fashion Business
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
PARIS
The Bachelor of Fashion Business helps students strengthen their entrepreneurial spirit by providing them with a comprehensive overview of fashion business. Participants will learn the fundamentals of subjects such as economics and finance, and understand the entire supply-chain process (from the creation of a product to its distribution and promotion on the market).
VALIDATIONS: RNCP - Regent’s University London
The curriculum mixes both creative and financial disciplines, ensuring that students develop both strategic vision and operational skills. The curriculum includes History of Fashion, Finance, Marketing & Communication, Buying & Merchandising, Management Control and other subjects related to digital innovation (such as Web3, Artificial Intelligence & Smart Technologies).
A GLIMPSE INTO THE FUTURE
Over the course of the 3 years, students are involved in a series of activities that aim to enhance not only their soft skills but also to put into practice what they have studied during the academic course: from visits to museums and fashion companies, through talks and conferences with key figures in Luxury, to interdisciplinary projects with Fashion design and Fashion Styling students.
With a rich agenda over the three years of industry projects, talks and case studies, the accredited course aims to train future managers and entrepreneurs with the right financial, marketing and creative skills to enter the job market.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
At the end of the programme, candidates take certification tests. If successful, they will receive the French state-recognized professional certificate level 6 "Responsable de la stratégie marketing et commerciale de mode". The certification is registered within the RNCP by decision of France Compétences as of 17/11/2017. In addition, in order to facilitate the academic recognition of the knowledge and skills acquired during their academic programme, they will acquire 180 ECTS credits. For more information, do not hesitate to contact the information office of the Paris School.
Programme Specification
BA (Hons) Degree · Fashion Business · Paris
FIRST YEAR:
Introduction to fashion business through the study of basic principles of sociology and finance, for a complete overview of the fashion world (including the study of history and the impact on current and past trends).
SECOND YEAR:
Study of fashion marketing strategies, and introduction (with also practical development) of communication and marketing campaigns. The second year also includes the study of business management techniques and strategic planning focused on the fashion world.
THIRD YEAR:
Students are guided to a comprehensive knowledge of the retail and e-commerce world in fashion, analysing merchandising strategies and applying digital tools such as Web3, Artificial Intelligence & Smart Technologies to explore innovative practices in the industry.
At the end of the three-year degree course, students will be required to develop a project based on the launch of a new brand or business idea. They will be able to deal not only with the business plan, but also with the potential practical realisation of the proposed idea.
From Retail Manager to Supply-chain and Operations Manager, to Finance Manager or Buyer, graduates completing the course will be provided with the necessary skills to fill a wide range of roles in the luxury and fashion industries, from creative design to business management.
Shortly after completing the degree course, some students successfully launched their projects in real life, underlining the practical and hands-on nature of the three-year Fashion Business course and the projects devised by the students.
This real-life application highlights the effectiveness of the course in preparing students for entrepreneurial success in the fashion industry.
The placement of graduate students at prestigious brands such as Louis Vuitton, Loewe, Dior, Heuritech, Giambatista Valli, Balmain, Mazarine and many others demonstrates the school's strong ties with the industry.
Istituto Marangoni Parigi also stimulates current students through exclusive mentorships and masterclasses that help students develop concrete projects. Among the key players in the luxury and fashion world, the exceptional mentors are: Olivier Rousteing (Balmain), and Giambattista Valli.
LONDON
Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, prodcut development, fashion marketing, communication, branding, retail operations management and global distribution channels.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
The Fashion Business BA program is designed to provide students with a comprehensive understanding of the fashion industry from both a business and creative perspective. The program includes a range of courses that cover the key areas of fashion business including marketing, management, retail, merchandising, and product development.
The program aims to develop the skills and knowledge necessary for students to pursue a career in the fashion industry, whether it be in fashion design or business management. Students will learn about consumer behavior and market trends, as well as the process of developing and launching a fashion product.
In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers.
- The fashion system, predictors & consumer markets
- Trends, cultural movements, innovation
- Production and manufacturing processes
- The role of the fashion buyer
- Marketing strategies & communications tools
- Brands and branding
- Finance and management control
- Fashion retailing & digital marketing
- The history of fashion to present day
- Creative research theory & practice
- Retail manager
- Business developer
- Commercial director
- Project manager
- Operations manager
Year one
- Introduction to Fashion
- Alpha Marketing
- The Luxury Fashion Product
- Principles of Business
Year two
- Visual and Emotional Branding
- Marketing in the Luxury Sphere
- Fashion Lab Project
- Finance and Management Control
Year three
- Omnichannel Distribution
- Honours Project Fashion Business
- Future of Fashion
Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.
- Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
- Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
- Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.
An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.
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